Tips for Success

Because CardPak knows that details count, we encourage you to keep the following points in mind when designing your package.

UPC Codes
Whenever possible, use UPC codes at full size on your packaging. While it is acceptable to use the UPC at 80%, reducing the code too small can affect its ability to be scanned. If space is an issue, the UPC code can be truncated which means shortening the bars in the code. This ensures that the UPC code will retain its integrity and scannability.

Picture Framing
The block of color around the border of a package (reverse white or solid color) is called the picture frame. The die-cutting tolerance is +/- 1/32”. Be aware that close tolerances in picture framing can lead to problems in die-cutting.

Hang Hole Location
• Minimum 1/4” from top of card.
• The location of the product on the card determines the center of gravity.
• Correct procedure is to align product on card, consider nesting parameters, and locate hang hole.
• Only after this has been done should the creation of graphics begin.
• Use at least a 1-1/4” wide key slot style hang hole.
• Hang holes should be stripped clean for use on automatic equipment.
• When two hang holes are used, take care to account for pegboard parameters.
• Fold-over cards must have two different sized hang holes. The top or face must have a smaller hole.
• To conserve rack merchandising space, take care to keep the center of hole to side edge just under the even inch.
• For marginally heavy products use a glued fold-over reinforcement tab.
• CardPak can generate a die line to be sent to the artist via email.

Nesting
Keep in mind that nesting can double the packaging density of shippers. By designing packages with the product off center, finished products can be effectively nested.

Process Ink Gamut
Combination runs as well as many individual custom runs utilize process printing. Color reproduction in process printing has certain limitations. At CardPak, we use a color selection process that incorporates our CardPak Color Chart. To eliminate variation from run to run, you may want to be careful about using solids created out of screen tints.

Color Standards
When a specific color is mandatory, color matches are created and color standards are set. Highs and lows are created around the standard color.

Blisters
The size of the blister including draft and flange is critical in package design. If blisters are to be used, the designer should have prototype blisters made and design the package around these. A tall product with a 10&Mac176; draft sidewall can add 1/2” to the size of the blister. Be aware that the blister configuration may cause nesting problems. Fold-over card blisters must also be wide enough to get a positive seal.

Folding Cartons
Due to the unique, dimensional aspects of printing, folding cartons pose difficult problems in the production process. To ensure that graphics fit properly, the digital file is sent to the artist who then develops the art to the template.